FOR WOMEN IN PERIMENOPAUSE AND POSTMENOPAUSE
Your body changed the rules.
You've probably heard what to do.
The hard part is doing it consistently.
Midlife Puberty helps you live by the new rules, one habit at a time.
You already know the basics.
Are you giving them the attention they deserve?
Eat more protein. Lift weights. Manage your stress. Sleep better.
You've heard it a hundred times. But these aren't health tips to check off a list. They're the foundation for your energy, muscle, metabolism, mood, and long-term health.
When they slide to the bottom of the list, you feel it. Low energy, changes in body composition, restless sleep, and a shorter fuse make midlife even more frustrating.
Just like puberty the first time, your body has new needs. It's time to stop treating the basics like optional extras and start building habits that support the woman you're becoming.
That's where Midlife Puberty comes in. One habit at a time.
Start with the workbook, or go all in with the membership. Add Fuel to either.
Midlife Puberty
LIFESTYLE WORKBOOK
Full-color Paperback $24.99 + shipping
Build 28 realistic habits at your own pace, one at a time.
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100+ pages of education and simple strategies
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28 habits, each broken into small actions with a two-week tracker
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Metabolic Seasons: how to eat to repair your metabolism, maintain your progress, and refine your results
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Exercise library with 24 exercises and sample strength workouts
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How to manage an unpredictable period and hormones
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Supplement guide and macronutrient food lists with the grams already figured out
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Paperback, printed in color, and shipped to you
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Bonus: Printable PDF trackers for all 28 habits, plus a blank, free with your paperback (scan the QR code in the book)
Midlife Puberty
MEMBERSHIP
Monthly $59/mo | Annual $649/yr
Your workouts, stress support, and coaching are all in one app
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Fired Upp Fitness app with strength workouts, walks, and optional HIIT, all scheduled for you
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3 workouts a month you repeat weekly, with reminders for when to add weight
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Stress management sessions scheduled for you in the app
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Direct coaching: accountability check-ins and answers to your exercise and midlife lifestyle questions
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Strength and Resilience Roadmap: how to use the app and implement progressive overload to get stronger
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The Workbook PDF: instant download (only available to members)
Annual: best value, save $74 (1 month free, plus you get the Fuel recipe guide)
Monthly: cancel anytime
Opening soon! Tap any option to join the waitlist.
Which option is right for you?
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Medical disclaimer
Midlife Puberty offers general education and coaching, not medical advice, diagnosis, or treatment. Talk with your healthcare provider before starting a new exercise, nutrition, or supplement routine, especially if you have a medical condition or take medication. Results vary from person to person.
Taking HRT or a GLP-1? Cool.
Both can play a valuable role in midlife. But meds can't do the push-ups for you.
Strength training, enough protein, stress management, gut health, and quality sleep are foundational to building strength, feeling your best, and aging well, no matter what else you're doing.
The information isn't the problem. Consistency is.
Midlife Puberty turns the basics into daily habits that stick.
Meet Your Coach
Hi, I'm Natalie Upp.
I've been through this season too... The random symptoms, the frustration, the feeling that your body stopped cooperating overnight.
I'm a certified personal trainer, behavior change specialist, and nutrition coach specializing in helping women in midlife. I'm post-menopausal myself and endlessly curious. I've read more than 50 books on menopause, fitness, gut health, and hormones.
I don't believe in extremes, strict rules, or shame. I believe in showing up consistently with the right support, and that's exactly why I built this.
To your strongest chapter yet,
Nat
Still have questions? FAQs
The program
Who is Midlife Puberty for? Women in perimenopause through postmenopause who may or may not know the basics and want help doing them consistently.
I'm on HRT or a GLP-1. Is this still for me? Yes. Medication can support you, but strength training, protein, stress management, gut health, and sleep still matter. Midlife Puberty works alongside your treatment, not instead of it.
Is this medical advice? No. It's education and coaching. Check with your healthcare provider before changing your exercise, nutrition, or supplements.
What equipment do I need? A few sets of dumbbells, a looped resistance band, access to a step/stairs, a chair or bench, and a stability ball. Workouts can be done at home or at the gym.
The workbook
Is the workbook available as a PDF? The PDF is included with both Monthly and Annual memberships. On its own, the workbook is a full-color paperback, printed and shipped to you.
How long does the paperback take to arrive? Each copy is printed when you order, then shipped. Expect about 12 business days with standard shipping in the US. You’ll get tracking by email.
Do you ship outside the US? Yes, rates are shown at checkout.
The membership
How do I get the app after I join? You’ll receive an invitation to the app by email with download instructions. You'll get a second email with your workbook PDF and Strength and Resilience Roadmap.
Do monthly members get the workbook? Yes, both the Monthly and Annual memberships include the workbook PDF. The paperback is sold separately.
Can I switch from monthly to annual? Yes, anytime. Email me, and I'll switch you over.
When am I billed? Monthly and annual program fees are billed automatically on the same date and through the payment method you provided in the original purchase.
Can I cancel? Monthly: cancel anytime, and you keep access through the end of your billing month. Annual: memberships are non-refundable, but you can turn off renewal anytime and keep access through the end of your year.
What if I fall off track? Life happens. Annual members get one "fresh start": if you fall behind in your first 3 months, message me in the app, and I'll restart your workouts from Month 1. You'll rebuild your foundation with the beginner exercises and progressive overload before moving on, so you progress safely and confidently. Your membership end date stays the same.
Fuel
Can I buy the Fuel guide separately? Yes. Fuel is $15, and you’ll get a download link by email right after checkout. It’s included with the Annual membership.
Refunds
What's your refund policy?
Digital products are non-refundable once downloaded. Printed workbooks are made to order, so they can be replaced only if they arrive damaged; email me a photo of the damaged book within 14 days of receipt. Memberships are non-refundable.
How do I reach you? Members can message me in the app. Non-members can reach me by email at natalie@fireduppfitness.com.
Questions? natalie@fireduppfitness.com
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